Does your content have IG swipin’ LEFT? Are you having difficulty getting those likes, shares and comments? Well, fear not, I’m here to help ya out!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here’s the thing: The Instagram Algorithm has ONE main goal.
Instagram’s one and only goal is to keep users on the platform as long as possible. What does that mean for you? Well, that means that your main goal should be to keep your followers on your page as long as possible. How? Good news, I’m going to share content that the Instagram Algorithm LOVES.
Here are the 3 Instagram Posts that the Algorithm Loves
1. CAROUSEL POSTS
Just like this post, you’re swiping and reading the information that I’m sharing. Therefore, keeping you on my page longer than a regular post.
Because Instagram favors ‘time spent’, you’re (according to studies) keeping your reader on your page longer than normal – increasing your engagement rate by 5.13%.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Video is viral content! And just like your swipe posts, video also keeps your audience locked on for a good period of time. Again, longer ‘time spent’… you catchin’ the theme here?
Studies have shown that video increases the # of comments and has a longer life-span. Meaning, you’ll still receive comments, likes and share long after you initially post the video – it’s not a ‘one and done’ like the IG posts typically are.
Unlike the other two, quotes (or graphics) increase your visibility and is considered ‘viral content’. More so than photos of you, your audience is more likely to share quotes directly to their story.
Therefore, doing the sharing for you. This is what leads to posts going viral – having others share your content for you.